Goal: ₹331
CMP: ₹219.10
Baazar Fashion Retail Ltd (BSRL), headquartered in Kolkata, is likely one of the fastest-growing worth trend retailers with a powerful presence in Jap India. The corporate operates 199 shops throughout 9 States and 170 cities as of Q3-FY25, overlaying about 1.8 million sq ft, with a concentrate on tier 3 and smaller cities.
Below its ‘Fashion Baazar’ model, BSRL has constructed a powerful market place in key States like West Bengal, Odisha, and Assam by its cluster-based enlargement technique. Catering to India’s aspiring center class, BSRL provides a family-centric purchasing expertise with air-conditioned shops, trial rooms, and high quality but reasonably priced merchandise.
The corporate has additionally developed 10 private-label manufacturers, contributing about 44 per cent of whole income in 9MFY25. To deepen its presence in core markets and broaden into high-growth areas, BSRL plans so as to add 45–60 shops yearly over the following 2–3 years. Moreover, it has adopted an aggressive pricing technique for its private-label manufacturers to drive buyer acquisition, with plans to regularly normalize margins. This strategy is predicted to boost model recall, enhance conversion charges, and strengthen buyer engagement, additional solidifying BSRL’s management within the worth trend phase.
